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Adah Parris


Futurist, Storyteller & Cultural Strategist




Adah Parris is a polymath and enthusiastic curator of people, patterns and stories. In 2019, she was recognized as one of TED Talks Global Emerging Innovators and was nominated by Google. In 2018, she was recognized as one of the UK’s Top 100 Black and Minority Ethnic (BAME) Leaders in Technology.

Adah is a storyteller who empathetically subverts the status quo. She takes a philosophical approach to technology, hones her skills in pattern recognition and creates immersive storytelling and learning and development environments. Cultures in which her clients and audiences become critical thinkers, philosophers and immersive storytellers, problem-solvers. Innovators.

With over 20 years of experience in transforming cultures to nurture decentralized humanity-centered innovation environments. Adah has worked with businesses and individuals in advertising, education, entertainment, entrepreneurship, marketing, media and, technology start-ups.

Her clients and partnerships have included Google, Unilever, Sainsbury’s, Oath, Ogilvy Labs, The British Council, The EU Council, The Tate Modern, the British Film Institute (BFI), The Union Chapel, Burning Man Camp: Playground, ArabNet Dubai, Innovate Finance, Wayra UK, The Friday Club, and Shambala Festival to name a few.


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